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The Özilites

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football
 
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The Özilites The Özilites

The Özilites






Dennis Bergkamp is probably the most ceiling raising Arsenal transfer of the last thirty years but the club has not signed a player with the clout and fame of Mesut Ozil before. Ozil has 5 million more followers on Instagram than Arsenal and 9 million more twitter followers.
He was a starter at Real Madrid prior to joining the club but, even for a Madrid player, he enjoyed an elevated profile globally only matched by the likes of Ronaldo, Messi and Neymar. Ozil is part of a modern fleet of athletes who inspire loyalty, devotion and even tribalism to match any club.
This makes even the most mundane conversation around the player very highly charged, especially on social media platforms. While an elite talent, I don?t think he is quite on the same plane as Messi or Ronaldo or even Neymar, the latter of whom carries the expectations of a country of 220 million people on his back.
He probably exists in the still elite band just below these behemoths. So what is it about Ozil that inspires such devotion" He clearly has a very savvy social media and marketing team behind him (I say this non-pejoratively and without judgement- you have to heavily caveat everything you say about Ozil after all!)
He and his team have recently begun to work on escalating his personal brand with a clothing line and you can already see the planning to maintain his earning potential as his on pitch value declines. None of this is unique, lots of top level footballers do something very similar.
Beyond his talent, there are several other elements that make Ozil very marketable and, at the same time, a little divisive. As a player he taps into your belief system about football- maybe more than just football- with the sleek, subtle way that he operates. This often makes the debate around him very charged. His style is at the very apex of the subtle creative spectrum. This has created a kind of culture war where you are either able to perceive the subtle brushstrokes of his genius (?listen to the notes he doesn?t play?) or else consider him a work shy poser, singularly unable or unwilling to roll his sleeves up and do the dirty work. I think the currency of the assist has become weaponised due in no small part to Ozil?s fan base and their keenness to see his most prolific contribution recognised.
In my view, Ozil has also been inconsistent according to his standards during his time at Arsenal. It could be that I am not intelligent enough to always observe all of his subtleties, maybe I am overestimating his contribution and trying too hard to see subtleties that aren?t really there for fear of being accused of ?not getting it?, like a forlorn arts student cocking an eyebrow and stroking their chin while watching a Man Ray film.
The more charged a debate comes, the more we are attracted to the extremes of it. Much in the same way that you are more likely to lie or phrase your points reductively when you become irked in an argument. There is also a subtle frailty to Ozil, in ...


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Fuente de la noticia: arseblog.
Fecha de publicación: 13-01-2021 19:45
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